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Past works
Shopify Store Creation · Sexual Health · Bilingual FR / EN
Oui Boutique — Launching a Sexual Health Shopify Store
Context: Oui is a Montreal-based online store specializing in sexual health, adopting an educational, holistic, and inclusive approach to sexuality. The initial goal was to launch a comprehensive, professional, and bilingual Shopify store capable of converting visitors and building a loyal community. After four years online, the store underwent a complete redesign to refine its positioning for AI search, modernize its design, and boost commercial performance.
What we achieved:
- Launch & initial setup: Full creation and configuration of the Shopify store (domain, theme, navigation)
- Drafting legal pages (Terms of Sale, privacy policy, return policy)
- Uploading over 300 products with compelling, SEO-optimized descriptions
- Structuring collections to facilitate browsing and purchasing
- Setting up payment and shipping (Canada + international)
- Full bilingual (French/English) translation of the store
- Implementing an email marketing strategy (newsletters, automated sequences) and Reddit presence.
Redesign & optimization (2026):
- Migration to the "Heritage" theme for a more editorial and inclusive feel, highlighting premium brands (Puissante, Lelo, Überlube)
- Complete menu overhaul and collection reorganization for intuitive navigation, directly impacting UX and SEO (Google Search Console)
- Highlighting the blog as a resource hub and driver of organic traffic
- Integrating FAQs into best-selling product pages to reduce purchase barriers and improve conversion, while enhancing AI discoverability
- Ensuring compliance with European regulations (clear, accessible right-of-withdrawal button).
Result: A fully operational, bilingual, and repositioned store featuring an editorial and inclusive visual identity, a conversion-optimized sales funnel, enriched product pages, and a strengthened SEO structure across both francophone and anglophone markets.
Showcase website makeover · Wix · Bilingual FR / EN
Arthur Stockel, Clarinetist — Showcase Website Makeover
Context: Arthur Stockel is a classical and chamber music solo clarinetist at the Philharmonie du Luxembourg, and is world-renowned. His existing Wix site no longer reflected the refined dynamism of his artistic world.
What we did:
- Complete restructuring of the pages to highlight his recent artistic achievements
- Addition and writing of content showcasing his concerts, recordings and projects
- Translation and localization of the new content into English to reach an international audience
- Selection and integration of new photos for a refined, modern and dynamic visual identity
- Graphic consistency aligned with the artist's world
- Integration of links to Arthur's Spotify, Instagram and Apple Music platforms
Result: A bilingual, professional-looking website that faithfully reflects Arthur's musical identity and facilitates contact with broadcasters and concert organizers.
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